WebEatery vs. Owner.com

Owner.com and WebEatery are trying to do the same thing: get your customers ordering directly from you instead of through a marketplace, with your own app on their phone. Both include the app. Both are month-to-month. The differences that matter are what your customers pay at checkout, and how much say you get in how any of it looks.

What Owner.com Costs

Owner.com runs $249/month plus a 5% restaurant fee per order on its Flexible plan, or $499/month with no restaurant fee on its Flat Rate plan. On both plans, in Owner's own words, "guests pay a 5% order support fee that covers fulfillment and customer service." Branded apps are included, plans are month-to-month, and Owner is candid about the tradeoff it asks for: "performance beats endless customization... partnering with Owner means giving up some control over how your digital presence looks and feels."

What WebEatery Costs

$165/month for the first location

That's the whole price. Online ordering, your storefront, your iOS and Android apps, rewards, and delivery are all in it—there's no ordering add-on, no marketing tier, and no per-order fee.

Customers pay the restaurant's menu price—WebEatery adds no service fee.

The 5% Your Customers Pay

This is the real gap, and it's worth being precise about it because Owner is upfront in its own wording: guests pay a 5% order support fee, on both plans.

Run the arithmetic on a $40 order. Your customer pays $42 with Owner and $40 with you. At 800 orders a month that's $1,600 out of your customers' pockets every month—more than $19,000 a year—on top of whatever you're paying Owner. And it lands at the exact moment a regular is deciding whether ordering direct is worth it over the app they already have.

The argument for a direct channel is that it's cheaper for everyone than the marketplace. A percentage at checkout undercuts that argument.

Owner Names the Tradeoff Itself

Most platforms in this category quietly ship a template with your logo on it. Owner says so out loud, which is more honest than the alternative—its pricing page tells you that partnering with Owner means giving up some control over how your digital presence looks and feels, because performance beats endless customization.

That's a real position, and for plenty of restaurants it's the right one. If your brand is the reason people choose you, it isn't.

Customization across your storefront and apps. Your brand colors, your choice of theme and icon style, and options for how the app itself looks and behaves—not just a logo on a stock template.

Where Owner.com is the Better Choice

If you'd rather hand the design decisions to someone else and spend your attention elsewhere, Owner is built for exactly that, and it's good at it. Their automated SEO pages and marketing campaigns are genuinely hands-off in a way that suits an operator with no time and no interest in the marketing side.

And if your online sales are high enough that the Flat Rate plan's $499 beats a percentage, that plan removes the variable cost from your side entirely.

The Short Version